';Many businesses are starting to throw away applications of made-up names...'; -- true?

Somebody in the 'baby names' section posted:





';Many businesses are starting to throw away applications of made-up names and ';cutesie'; spellings for several reasons.';





But he didn't provide any reasons or references.





True? If yes, why?';Many businesses are starting to throw away applications of made-up names...'; -- true?
In the book ';Freakonomics';, Levitt and Dubner cited a study or three where identical resumes were sent with conventional and unconventional (or ';white'; and ';black';) names, and the conventional/white names had a higher response rate that was statistically significant. Why? This could reflect conscious or unconscious bias. Imagine someone with a ';stripper name';; at the margin, someone might unconsciously think she has less credibility.';Many businesses are starting to throw away applications of made-up names...'; -- true?
It is always best to use your full name on an app instead of a nickname. My company keeps ALL apps for 90 days. I know I never threw out an app because it had a cutsie name on it. In fact, it brought attention to the app. I mainly looked at job history. Less than 6 months at any employer or a string of 1 year here, 1 year there would get you disqualified.